Exhibitor’s guide

• If you wish to change all or some of the eTickets included in your stand to printed tickets, please contact our customer service: customer.service@messukeskus.com by 20 December 2024.
• Check your invoicing details on the order confirmation and send any comments to yrityspalvelu@messukeskus.com  by 20 December 2024.  Please note that changes made to the invoicing details after the invoice has been issued are subject to an additional charge.
• We encourage you to update your company profile in eMessukeskus under Market your participation no later than 3 February 2025 to ensure visibility in the event info. 
• Please check the visibility name by (date to be announced) to ensure it will be included in the printed exhibition information.
• If you have ordered graphic products or if your stand includes graphic products, please remember to send the necessary materials to graphics@messukeskus.com at the latest 21 February 2025. A 50% surcharge will be added to orders submitted late.
• Register co-exhibitors participating in your joint stand through eMessukeskus (section Co-exhibitors) at the latest on  3 February 2025 and ensure their visibility in the event info.
• Structures and furniture can be ordered through eMessukeskus under Order products and services. Placing your order by 10 February 2025 you will acquire the products at a lower cost.  
  • On 11 February 2025 prices will increase by 20% 
  • On 3 March 2025 prices will increase by 50% 
  • On 14 March 2025 prices will increase by 100% 

Structures over 250 cm 
Any stand constructions exceeding 250cm are considered additional advertising space and are subject to an extra charge, the minimum charge is 450 €. Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental. Any structures higher than 250cm have to be approved by a Technical Coordinator of the exhibition centre at least 45 days prior to the event. Please send the information to: osastopalvelut@messukeskus.com for approval. 

Thu 27th of March – Sat 29th of March, 10AM-6PM

Sun 30th of March, 10AM-5PM

Register co-exhibitors participating in your joint stand through eMessukeskus (section Co-exhibitors) at the latest on  3 February 2025 and ensure their visibility in the event info. Co-exhibitors will be granted their own company-specific account and ID to use eMessukeskus. 

 Co-exhibitors will be charged a registration fee according to the event-specific participation conditions. The registration fee for co-exhibitors for this event is 440 € + VAT. 

Book your accommodation at the Holiday Inn – Expo hotel adjacent to the exhibition centre. As an exhibitor you will get a discount of 11% off the daily price. We recommend to book early – the hotel is very popular during the exhibitions.

Construction guidelines will be added at a later date.

eMessukeskus allows you, for example, to manage all orders related to your participation, invite customers to events, send badges, update your company profile and announce your stand programme.

Some of the list scammers we are familiar with are:

ExpoGuide, The FAIR Guide, UTP Digital Directories (fairguide.com), (Construct Data Publishers Verlas AG), Euro Business Guide, Eu company Directory European City Guide, The Millennium Guide, The European Internet Guide, The International Fax Directory or IT&T fax directory Europa-Club & World Travel Register, 1st European City Guide, The Tour and Travel Guide, Verlag Fax Directory, Classified Telefax Pages cdnet.at

These companies offer paid visibility to many of our exhibitors in foreign exhibitor directories and often send along a pre-filled list information form. The international association of trade fair organizers UFI has taken countermeasures, seeking to prevent the operation of these companies through legal means and warns its member companies about list scammers. Many countries’ trade fair organizers (including Messukeskus) have published guidelines on their websites for those targeted by groundless billing schemes.

Messukeskus has no affiliation with this company or list, and we are unaware of any benefit or visibility this list could bring to the company. The best way to ensure the accuracy of the list is always to verify with the trade fair organizer.

ACTION:

• If you are unsure in the future whether a list information request is related to your own participation in a trade fair, contact your contact person at Messukeskus.
• If you have already responded to such a scam information request and received an invoice, do not pay the invoice. You can send a message to the sender of the invoice stating that you will not pay the invoice. It is not advisable to react further to these invoices and collections. In practice, foreign scam firms do not have the means to collect sums for their groundless services.

f you have an interesting, current or entertaining program that you would like to present to fair visitors, please propose a program through eMessukeskus under Programme or send an email to producer Ida Ågren, ida.agren@messukeskus.com by 15 January 2025.

Tell visitors what’s happening at your stand – update information in the stand programme

Visitors look in advance for information about what the event has to effer and what will be happening at the stands. Does your stand offer a specific programme during the event? The programme can include product presentations, speeches, challenges, competitions or even tutorials. Update the program through eMessukeskus on the Programme -page to ensure its publication on our event website – this will guarantee you additional visibility completely free of charge.

The Spring Fair magazine has been proven to be the most important source of information for visitors when they preview the event and plan their visit. The magazine is distributed before the fair as an annex to Helsingin Sanomat. The digital version is also available on the website.

Print run: 160 000 copies

Publication date: on the day of the programme’s publication

Digital publication on the Spring Fair website

See the fair magazine

All exhibitors participating in the event will be published on the event website. A list will be published (more detailed schedule will be announced later), so please update your information by then.

The name of the company that you have given to the Sales Manager when confirming your participation in the event will be updated on the list. If you wish to change your visibility name, you can easily do so via eMessukeskus under the link Market your participation.

In addition to the visibility name, it is also easy to upload your company logo, a link to your company’s website and other information you would like to share with visitors to the event (videos/photos). Please fill in all the necessary information about your company by 30 August 2024 at the latest, so that visitors can find out about the companies participating in the event in good time. This information can be easily updated via the eFair Centre under Market your participation.

Please note that the visibility name must be updated by (timeframe to be announced) in order to be included in the printed exhibition information. The fair info will be distributed to visitors

Use the event logos, banners, and ready-made texts in your own marketing channels!

Be sure to share your participation and the new products you will be exhibiting at the fair on your own marketing and communication channels, such as social media. You can use event logos, banners and images to promote your participation.

The media kit provides ready-made text materials designed for exhibitors and partners of the event, tailored to meet marketing and communication needs. Every shared message counts!

This event uses electronic eTickets which allows you to reach hundreds of potential visitors with just one click. You can send eTickets through eMessukeskus on the Invite your customers –page. You can send an unlimited number of eTickets and you will only be invoiced according to the number of tickets used at the event’s entrances (the number of tickets that may be included in your stand will be deducted).  

Note! If you wish to change all or some of the eTickets included in your stand to printed tickets, please contact our customer service: customer.service@messukeskus.com by 20 December 2024

You can also order extra printed tickets through eMessukeskus. The printed tickets are invoiced according to the number ordered. We will mail the printed tickets during February. Please deliver printed tickets to your customers in advance as it is not possible to leave tickets for pick up at the event’s entrances.  

Actively contact journalists and influencers inviting them to visit your stand. Publish press releases through eMessukeskus (under Market your participation) and submit printable versions to our Press Centre, which is open during the event opening hours. You can recognize journalists by their PRESS badge and bloggers along with social media influencers by their CONTENT CREATOR badge. The event is attended by numerous media outlets. 

Please advise the Communications Manager of the event should your stand include new releases, performers, a specific programme, press conferences or other activities that could interest the media. This will ensure that overlapping events can be avoided. Communications Manager Pia Sievinen, pia.sievinen@messukeskus.com, tel. +358 40 559 9155

Check the construction schedules and entrances in advance. 

Depending on your needs, we can deliver a customised stand plan with implementation, or you may choose an option from our ready-made stand collection to suit your needs. Reusability of structural materials and energy efficiency in lighting are key aspects of our stand packages.

If you have ordered graphic products or if your stand includes graphic products, please remember to send the necessary materials to graphics@messukeskus.com by 21 February 2025 at the latest. A 50% surcharge will be added to orders submitted late.

Materials required for graphic products:

• Print-ready PDF files (please check the material guide that came with your order confirmation)
• Header texts/logos

We price according to price periods. The earlier you place an order, the more you will save on the required products and services. Furthermore, you can ensure the availability of necessary products.

Structures and furniture can be ordered through eMessukeskus under Order products and services. Placing your order by 9 September 2024, you will acquire the products at a lower cost. Save money by placing your order in advance!

• On 10 September 2024 prices will increase by 20%
• On 30 September 2024 prices will increase by 50%
• On 14 October 2024 prices will increase by 100%

More information: osastopalvelut@messukeskus.com

Structures over 250cm / 300 cm
Any stand constructions exceeding 300cm (in hall 6) or 250cm (in hall 3 and 7) are considered additional advertising space and are subject to an extra charge, the minimum charge is 450 €. Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental. Any structures higher than 250cm have to be approved by a Technical Coordinator of the exhibition centre.

You can conveniently email or send passes to your event team member’s mobile device through eMessukeskus on the Submit Passes -page. The pass holder can print it in advance through the email link or the pass can alternatively be printed at any of the entrances of the exhibition centre or at our Exhibition Office. Badge pockets for passes are available at the entrances and the Exhibition Office.

You can create as many passes as necessary. Any exhibitor pass exceeding the number of free passes included in your stand will be invoiced after the event. Price: €11 per pass + VAT at 25,5%. The constructor pass is free of charge.

Free passes included in your stand:

• smaller than 6 m2 stand 3 pcs
• 6–10 m2 stand 5 pcs
• 12–21 m2 stand 10 pcs
• 24–36 m2 stand 15 pcs
• 40–50 m2 stand 20 pcs
• larger than 50 m2 stand 25 pcs

Co-exhibitors receive one free exhibitor pass.

The exhibitor pass is for your personnel at the stand during the fair. This pass is personal and valid during the construction, event and dismantling periods of the event. The pass must be always visible during the event. In addition, the pass enables its holder to enter the Exhibitors’ Lounge together with benefits for purchasing goods (including lunch for exhibitors and discounts in NoHo

Parking

A barrier-free parking system Autopay by Europark is in use at Messukeskus. Parking charges are collected by Europark.

The entire Messukeskus area is a paid parking area, including the indoor exhibition halls. Parking is free for one hour (60 min) for loading, construction and unloading. Exhibitors who have been in the area for less than 60 minutes may drive out of the area without paying for parking. If unloading takes more than 60min, a parking fee must be paid. Please remember to drive out the same way you came in so that the boomless parking system registers your car.

The Exhibition Office assists exhibitors and constructors during the construction and opening hours of the event regarding matters such as stand orders.

Opening hours

(to be confirmed later)

Behind Messukeskus’ restaurant services is Northern Europe’s leading restaurant operator, Noho Partners, whose Restaurants & Event Catering guarantees high-quality restaurant services wherever and whenever it happens. Galas, parties, meetings, events and of course trade fairs are located on a different side of the hall – so are our restaurants and catering.

Stand services
It is possible for business customers to pre-order catering for their trade fair stand through the online store. We can grant corporate membership to Finnish companies.

If you want to order booth catering without corporate membership or the company does not have a Finnish business-identification number, you can contact us at messukeskus@noho.fi.

When ordering stand catering, please remember to think about furniture needs also:
Restaurant services sales help in planning furniture needs and orders furniture for you from Messukeskus stand service. Furniture costs are charged on the same invoice with catering. Serving furniture brought separately to stand/ events is not included in the prices of servings.

Food and drink tickets
You can order electronic food and drink tickets based on QR codes for the amount you want or choose a specific product, the tickets are distributed electronically, or they can also be printed. The ticket serves as a means of payment in selected restaurants, and the tickets of corporate customers are charged according to usage.

It is possible to purchase tickets from the online store without corporate membership also with an advance payment by choosing online payment as the payment method.

You can reach the Restaurants & Event Catering sales team by email: messukeskus@noho.fi or by phone +358 41 732 3712, the sales service is open Mon-Fri from 9 a.m. to 4 p.m.

On-site exhibitor restaurant service during the event: phone: +358 41 732 3862

The Exhibitors’ Lounge is open during the opening hours of the event. The Exhibitors’ Lounge can be found on the 2nd floor in Siipi conference area. The door code is presented on the exhibitor pass.

You are welcome to come and enjoy a cup of coffee in the Exhibitors’ Lounge. The space has a small kitchenette together with toilets and showers.

Never leave valuables accessible when the exhibition day ends. Take care of all necessary insurances and consider renting possible safety accessories such as showcases, locks or security cables for computers and / or monitors.

In like manner we are prepared to take care of other possible security needs regarding your stand. These needs can be addressed with our security services partner Securitas. Read more about the available security services on eMessukeskus under Products & services in the category Safety (underStand services).

Mark items delivered to our Construction Service as follows:

Messukeskus Helsinki / Name of the event
Name of the exhibitor, stand number
Contact person and tel. number
Messuaukio 1
FI-00520 HELSINKI, FINLAND

Corporate customers can connect to the Messukeskus Exhibitor wireless network at Messukeskus. This network is separate from the Messukeskus network used by our visitors.

We will provide the password in a customer message before the event, but you can always find the password in eMessukeskus.

We are also able to meet any additional corporate network needs, wired or wireless, which you can explore on eMessukeskus. Our contact person can also help with any practical questions you might have.